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October Prime Day is just around the corner, kicking off on Tuesday, Oct. 6, but early Prime Big Deal Days sales are already here, giving you an opportunity to snatch some products at big discounts. One major brand participating in the early sales is Sony, with many TVs, sound systems, and headphones already on sale. I’ve rounded up the best deals I’ve found so far for you below. Take a look and see if there is anything you’d rather not wait to pick up.
The best Sony TV deals during the early October Prime Day sale
The Sony 65 Inch Bravia 8 II is down to $2,498 (originally $3,299), 24% off. The Bravia 8 II earned an “Excellent” rating from PCMag for its gorgeous picture quality and a central channel input that uses the TV’s built-in speakers as part of a surround sound setup. It is also one of the only high-end OLEDs that uses Google TV (my favorite) as its smart TV platform. This is a great option for anyone looking for great OLED picture quality, high brightness, a colorful panel, and built-in Google TV at a great price.
Other Sony TV deals
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Sony BRAVIA 3 II 85 Inch 4K HDR LED Smart Google TV $998.95 (originally $1,198)
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Sony QD-OLED 77 inch BRAVIA XR A95L TV $3,498 (originally $4,999.99)
The best Sony soundbar deals during the early October Prime Day sale
Speaking of surround sound systems, the Sony S100F 2.0ch Soundbar would pair well with the Bravia 8 II. It’s compact and slim, affordable under $100, and will sync up seamlessly with the TV. If you’re the kind of person shopping for an OLED TV, you’re likely the kind of person who cares about other details like audio, and no matter how many times a company promises how great their TV speakers are, a soundbar will always be exponentially better.
Other Sony soundbar deals
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Sony BRAVIA Theater Bar 5, 3.1ch Home Theater Soundbar & Wireless Sub $298 (originally $349.99)
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Sony BRAVIA Theater Bar 6 3.1.2ch Home Theater Soundbar with Wireless Sub $548 (originally $699.99)
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Sony BRAVIA Theater System 6 5.1ch Soundbar with Subwoofer & Rear Speakers $648 (originally $799.99)
Best Sony headphones deals during the early October Prime Day sale
The Sony WH-1000XM5 are last year’s model, but still excellent headphones in 2026, despite being recently overtaken by the Sony WH-1000XM6. Right now, Amazon is heavily discounting refurbished Sony WH-1000XM5s, meaning you can get these premium headphones for just $159.99 (originally $399 new). That is a great way to get your hands on a pair of flagship Sony headphones for a steal.
Other Sony headphone deals
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Sony WH-1000XM5 headphones $298 (originally $399)
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Sony WF-1000XM5 earbuds $278 (originally $329)
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Sony WH-CH720N headphones $103.99 (originally $178)
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Refurbished Sony WH-1000XM6 headphones $349 (originally $458)
Amazon October Prime Day FAQs
When is October Prime Day?
October Prime Day (actually called “Prime Big Deal Days”) begins Oct. 6 and runs through Oct. 7. This is one of three major Amazon sales throughout the year, and it happens every year during October.
How do October Prime Day deals work?
Prime Day sales, includ Prime Big Deal Days, let Prime Members shop online for thousands of products with big discounts. It only lasts two days, so make sure you check out everything we know about the sale before it starts.
What goes on sale during October Prime Day?
Since Prime Big Deal Days happens in the fall, you’re likely to see more deals on gaming and indoor gym equipment. Amazon has already announced some of the 35 categories that will be on sale, including beauty, tech, kitchen, fashion, and home. Some brands Amazon has already mentioned are: Shark, Princess Polly, Soundcore by Anker, UGG, Nest New York, Sony, Tarte, Adidas, and Barefoot Dreams.