OpenAI has announced ChatGPT Go, the cheaper subscription tier of the popular AI chatbot, which offers a handful of benefits over the free tier. However, along with that, the Sam Altman-led company will begin testing ads in ChatGPT (in the coming weeks), for both mobile and web users.

Initially, OpenAI launched its cheaper ChatGPT Go subscription in India (last year). But starting January 16, 2026, it is available worldwide, including the U.S., where it costs $8 a month. For the price, the subscription offers 10x more messages, file uploads, and image creation than the free version.

Higher conversation and image-generation limits for $8 per month

More importantly, it offers access to the latest GPT-5.2 model, which offers improved reasoning, stronger adherence to facts, quicker responses, and safer responses. Last but not least, ChatGPT’s latest version also features a larger memory for more context.

ChatGPT Go ($8 per month) sits below the Plus ($20 per month) and Pro ($200 per month) subscription tiers, which are primarily targeted toward data analysts, researchers, scientists, or other professionals. Basically, ChatGPT Go is a low-cost upgrade with higher usage limits and more creative control.

Interestingly, OpenAI has offered ChatGPT Go free for 12 months for eligible Indian users as part of a limited-time promotional offer. Even otherwise, the subscription tier costs a little less than $5 when converted from the Indian currency.

Elsewhere, OpenAI will soon begin “testing ads in the free tier and ChatGPT Go” for users in the United States. The more expensive tiers will remain ad-free, at least for the foreseeable future. Honestly, this had to happen sooner or later; ads could open up a hefty income stream for the company.

In the beginning, the platform will “test ads at the bottom of answers in ChatGPT,” primarily when there’s a relevant sponsored product or service based on the user’s current conversation. OpenAI clarifies that the ads will be labeled and separated from the organic answers.

Most importantly, we’ve been promised that our conversations with ChatGPT aren’t shared with advertisers and that ads don’t influence the chatbot’s responses. Consider this a soft launch of advertisements in one of the most popular chatbots in the world.

It seems a bit counterintuitive at first because the entire point of such chatbots was to have a focused conversation without distractions in the form of advertisements. Anyway, users over 18 should start seeing advertisements in the U.S. soon.