OpenAI is still exploring “ChatGPT ads,” even after earlier signs it had cooled on the idea to keep improving response quality. The Information reports the company is considering sponsored content that could be prioritized so it shows up inside ChatGPT answers.
That matters for one simple reason: if paid placements are surfaced in the same space as advice, it can shape what you click and buy. It also doesn’t mean ads are definitely coming. Companies test features constantly, and this is about concepts and mockups, not a launch.
OpenAI also acknowledged the direction in a statement to The Information, saying it is “exploring what ads in our product could look like,” while stressing it wants to protect user trust.
Mockups hint at where ads live
The report says one concept would have the model prioritize sponsored content to ensure it appears in responses. Another mockup described would display sponsored information in a sidebar next to the main ChatGPT response window.
Sidebar placement is easier to understand at a glance, because it looks like advertising space. Sponsored suggestions woven into an answer are trickier, because the UI can feel like a single, unified recommendation.
Why the timeline keeps shifting
This story keeps bouncing between “not now” and “still in the mix.” After the Android beta surfaced those ad-related terms, a later report said OpenAI pushed back ad work as leadership focused on quality, with pressure from Gemini’s progress hanging over the decision.
Now The Information describes fresh ad concepts again, which suggests the idea never died, it just lost priority for a while.
What you should watch for next
If “ChatGPT ads” move beyond prototypes, the first signal will be disclosure: clear sponsored labels, consistent placement across platforms, and settings that explain personalization. The second clue is where paid content sits, whether it stays in a sidebar or starts blending into responses.
There is still no rollout date though. Until OpenAI publishes product details, treat this as testing, and keep an eye on how it responds to Google’s Gemini push.