Apple edges out a win in the PC market’s worst quarter by stumbling less than everyone else
Date: October 23, 2026
Apple won the PC market’s worst quarter, but that’s not the entire story. It won the race by stumbling less than everyone else. PC makers shipped just 57 million computers worldwide in Q3, which might look good, but it’s a 21% year-over-year plunge (via Counterpoint Research). And despite Apple’s Mac shipments falling by 11%, to […]