Google just flipped a switch on Android phones, and you probably didn’t notice. A feature called Contextual Suggestions is currently rolling out to Android devices, enabled by default.
It does what the name implies: watching what you do, learning your habits, and using the information to provide you with contextual suggestions or actions that you might perform next (via compatible apps).
What is Android actually doing with your usage habits?
Contextual Suggestions, as explained by Google, is a feature that accesses “your routine activities and locations” via the apps you interact with and predicts what you might want to do next, and shows an on-screen suggestion about the same.
Google’s own examples include the music app suggesting the playlist you always play at the gym or your phone prompting you to cast the football game on your TV on a Saturday evening. Google also clarifies that the data used for showing the suggestions is never shared with apps or the company itself.
The feature lives under Settings > [your name] > All Services > Other, which is quite a long path for a feature like this. What’s good is that you get three levels of control on the feature: turn it off entirely, disable only the location component, or delete all stored data via the “Manage your data” option.
Who gets the Contextual Suggestions feature?
For now, Contextual Suggestions isn’t tied to a specific Android version. It arrives via Google Play Services, reaching a much wider audience than a standard operating system update.
Per 9To5Google, the feature is available on the Pixel 10 series, including the Pixel 10a running Android 16 (with Google Play Services version 26.18). It’s worth noting here that the Pixel 10a didn’t ship with the Magic Cue feature out of the box, which is what the new Contextual Suggestions is based on.
Furthermore, the feature isn’t appearing on older Pixel phones or the newly released Android 17 Beta updates.
While I wouldn’t say that the feature is a privacy disaster, I’m a little surprised as to why Google went with an opt-out approach rather than the usual opt-in, as that leaves the feature enabled for users who aren’t aware of it and don’t want to share their usage habits.