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Black Friday sales officially start Friday, November 28, and run through Cyber Monday, December 1, and Lifehacker is sharing the best sales based on product reviews, comparisons, and price-tracking tools before it’s over. 

• Follow our live blog to stay up-to-date on the best sales we find.

• Browse our editors’ picks for a curated list of our favorite sales on laptops, fitness tech, appliances, and more.

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• Sales are accurate at the time of publication, but prices and inventory are always subject to change.

Apple Watches aren’t the company’s most expensive product, but that doesn’t mean they’re cheap. The Series 11 starts at $399, while the Ultra 3 runs for $799. Even the company’s “affordable” watch, the SE 3, starts at $249.

But ahead of Black Friday this year, most of Apple’s new and last-gen smartwatches are on sale. If you’ve been waiting for an opportunity to pick up a new Apple wearable, now is the time.

Apple Watch Series 11

Apple Watch Series 11 42mm GPS Smartwatch (Rose Gold Aluminum Case, Light Blush Sport Band)

Apple Watch Series 11

$339.99
at Amazon

$399.00
Save $59.01

Get Deal

Get Deal

$339.99
at Amazon

$399.00
Save $59.01

Apple’s current mainline Apple Watch is $60 off from Amazon. This smartwatch comes in either a 42mm or 46mm models, and while it doesn’t reinvent the wheel when compared to last year’s Series 10, it does come with a few new features, including 5G for the cellular model, improved battery life (to 24 hours from 18 hours), and upgraded quick charging (8 hours of use after 15 minutes of charging). It also comes with some great perks carried over from past models, like display that can reach 2,000 nits of brightness, an ECG sensor, Blood Oxygen sensor, and a built-in speaker.

• Apple Watch Series 11 (42mm, GPS): $339.99 at Amazon (was $399)

• Apple Watch Series 11 (46mm, GPS): $369.99 at Amazon (was $429)

• Apple Watch Series 11 (42mm, GPS + Cellular): $439.99 at Amazon (was $499)

• Apple Watch Series 11 (46mm, GPS + Cellular): $469.99 at Amazon (was $529)

Apple Watch SE 3

Apple Watch SE 3

$199.00
at Amazon

$249.00
Save $50.00

Get Deal

Get Deal

$199.00
at Amazon

$249.00
Save $50.00

Apple’s least-expensive smartwatch is even less expensive ahead of Black Friday. All models of the SE 3 are currently $50 off, which means you can pick one up for as low as $199.

In order to keep the costs down, Apple does make some cuts to this watch, so you’ll miss out on features the other models provide. The display only gets half as bright as the Series 11, and a third as bright as the Ultras. You don’t get hypertension alerts or an ECG reader. There’s no blood oxygen monitor, nor do you get the Ultra Wideband chip used for precise finding if you misplace the watch.

But for most people, those are small sacrifices. The SE 3 is more than enough smartwatch for the average user. It has the same S10 chip as the latest Series 11 and Ultra 3; it tracks your sleep, body temperature, and cycles; you can swim with it; there’s a built-in speaker; and, if you buy the cellular model, it’s 5G-compatible.

• Apple Watch SE 3 (40mm, GPS): $199 at Amazon (was $249)

• Apple Watch SE 3 (44mm, GPS): $229 at Amazon (was $279)

• Apple Watch SE 3 (40mm, GPS + Cellular): $249 at Amazon (was $299)

• Apple Watch SE 3 (44mm, GPS + Cellular): $279 at Amazon (was $329)

Apple Watch Ultra 2

Apple Watch Ultra 2

$599.00
at Amazon

$779.00
Save $180.00

Get Deal

Get Deal

$599.00
at Amazon

$779.00
Save $180.00

Apple’s latest Apple Watch Ultra, the Ultra 3, is sadly not on sale ahead of Black Friday. Amazon does list it for $20 less than Apple’s $799, but that’s been the case for most of the past two months. But the previous model, the Ultra 2, is on sale, and still very capable in 2025. While it’s obviously missing some of the features Apple included with the Ultra 3, you might feel the savings is worth the trade-off.

That said, this is an expensive smartwatch, even on sale. The Ultra 2 is currently marked down to $599, which is considerably pricier than some of Apple’s other watches. However, this watch is 49mm, the largest you can buy from Apple, and has cellular connectivity built-in (though this model isn’t compatible with 5G). It’s a little more fair to compare this to the price of the cellular 46mm Series 11, versus, say, the standard 40mm SE 3.

The Ultra 2 comes with the S9, Apple’s last-gen Apple Watch chip. It does, however, have a display that can reach a whopping 3,000 nits of brightness, a built-in siren, double the water resistance of the other watches (100m vs. 50m), and 36 hours of battery-on time (72 hours when using Low Power Mode).

• Apple Watch Ultra 2: $599 at Amazon (was $779)

Does Apple do Black Friday?

Yes, Apple participates in Black Friday, though you may want to compare their sales with other retailers like Best Buy and Walmart. Apple is offering an exclusive $250 gift card for eligible purchases, but so far, the best Black Friday sale on an Apple product is the M4 MacBook on sale for cheaper than ever.

How long do Black Friday deals really last?

Black Friday sales officially begin Friday, November 28, 2025, and run throughout “Cyber Week,” the five-day period that runs from Thanksgiving through Cyber Monday, December 1, 2025. But Black Friday and Cyber Monday dates have expanded as retailers compete for customers. You can get the same Black Friday sales early, and we expect sales to wind down by December 3, 2025.

Are Cyber Monday deals better than Black Friday?

Black Friday used to be bigger for major retailers and more expensive tech and appliances, while Cyber Monday was for cheaper tech and gave smaller businesses a chance to compete online. Nowadays, though, the distinction is almost meaningless. Every major retailer will offer sales on both days, and the smart move is to know what you want, use price trackers or refer to guides like our live blog that use price trackers for you, and don’t stress over finding the perfect timing.